3 reasons why you need Quality food photos
Emphasis on…
Quality
According to GloriaFood, 82% of people would buy a dish just because of how it looks in the picture. Visual marketing is 84% of communication as of 2018 and with the increase of platforms like Instagram and TikTok in the years since, it has only become more vital. And here's why!
“STOP SCROLLING!”
01. Make a Scroll Stopping First Impression
On Social Media, first impressions are everything. It only takes a half a second for a “scroller” to lose interest in something they come across on their feed. You want your photos to be scroll stopping, and for all the right reasons.
"YOU SEEING THIS?"
02. Get More Guests in the Door
Imagine that you're the "scroller". This won't be hard because we've all been there. You were just discussing with your partner lunch options. In that moment, the first photo above comes across your instagram feed, followed by the second photo. Which restaurant are YOU more likely to try for lunch that day?
"IN CASE YOU DIDN'T KNOW"
03. Builds a StoryBrand
Does your restaurant or food truck have a rich history or culture? Photos on your Instagram account can definitely help to tell that story! Whether it's beautifully styled photos of your uniquely curated plates, portraits of the people who help make your business what it is, or shots of your space, what you post should reflect who you are. This will help build a “unique-to-you” brand that makes people say, “Oh, that's Mikes spot!” and make them want to be a part of that story.
Have questions about how to get in on this food photography? Feel free to contact me. I would be so happy to schedule to visit with you to chat and answer any question you me have.
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Happy posting,
Rikki
