Get the most value out of your Photos
Do’s and Don’ts
a few asian inspired dishes from Pachuco’s; Midland, TXSo, you paid a pretty penny for a professional photographer to take photos of your menu items. You have a huge gallery of beautiful images, what do you do with all of them now? I’ll share with you a few tips, do’s and don’ts, on getting the most value out of your new images. Be sure, however, that the way that you are using your photos are in compliance with the usage rights that your photographer has disclosed in your contract. If you have questions about this or would like to purchase full rights, please discuss this with your photographer.
The uses that we will discuss today are the most common ways that a food photographer expects the photos to be used…
DON’T photo dump them all at one time on social media.
DO use them as social media content but here is how you can use them to your advantage.
You have a content goldmine at your disposal. Instead of photo dumping all at once, space the photos out to post overtime. If you aren’t sure what to post for the day, go through your album and choose one item to feature for the day. Think of the instagram accounts you admire because they look aesthetic and cohesive. That’s how they do it. My best rec though, is to create a weekly/monthly posting schedule.
DON’T store them away and forget they exist. I don’t want you to waste your money and i’m sure you don’t want that either.
DO use the photos for your menus, digital or physical.
People like to see what they’re getting into before they order. Or what they were planning on ordering, they change their mind about it because something else on your menu caught their attention. Either way, using an image of the item next to the description is a great way to wet the appetite. Do this whether you us monitors or physical menus. And don’t forget to also utilize them if you are partnered with delivery platforms like Favor or DoorDash.
DON’T forget about your website
DO you have a website or landing page?
If you don’t, that’s a conversation for another day. If you do, however, add the photos to your website alongside a description of what you serve. In conjunction with this, sharing a bit about your story, the atmosphere, and culture of your space is a great way to attract the guests you want to walk through your door. Make them feel like they’re already sitting at one of your tables.
sticky ribs from Pachuco's; Midland, TXNow that you know how to wield these powerful utensils in different ways, I can not wait to see what you do with them. I have so much more to share that you don’t want to miss. Keep up to date with all the latest by signing up below. You’ll get these blogs delivered straight to your inbox.
Until the next one, I hope you’re living well and eating well.
Rikki
